Nigeria Digital Consumer Survey 2022

The FeedbackHall's Nigeria Digital Consumer Survey (NDCS) was launched in March 2019 as part of FeedbackHall's activities to mark the 2019 World Consumer Rights Day. The theme for 2022 is “Fair Digital Finance. Digital technologies are becoming key facilitators of financial services and have greatly transformed payments, insurance, lending and borrowing, wealth management and business generally. In recent times and aggravated by the COVID-19 pandemic, consumers are increasingly exposed to cyber frauds like scams, phishing, identity theft, hacking, data breach, etc. Consumers who are ignorant or faced with economic hardship are more likely to be victims of these crimes.

Customer experiences, preferences, and trust are important topics. In fact, customers’ trust, which is largely determined by their experience, is not just one of the factors that companies dealing in digital products require to succeed; it is the air that they breathe. At FeedbackHall, we knew that a lot of people had opinions about customer experiences, preferences and trust in the digital markets but, empirical evidence was inadequate and, in some contexts, lacking. The FeedbackHall's NDCS was instituted to provide research-based insights on these important topics. This study covers six key topics: 1) Use of internet; 2) Digital finance; 3) Digital crime; 4) Digital acceleration; 5) Consumer rights and protection and 6) Online Shopping. Download survey